Since this course was created, at least a few projects have emerged to create more options in the area of video sharing: Basic Attention Token with their browser Brave; if users use this browser it allows them to earn BAT tokens for using their time to see the ads displayed in the browser. “Built on Ethereum, Brave’s goal is to efficiently distribute advertising money between advertisers, publishers, and readers of online marketing content and ads”.
Then there is Verasity, and their Proof of View patent that tackles fake video ad views (by bots). This is a multibillion dollar issue where publishers are paying for fake views that can take up tens of percents of their advertising budget. Verasity is aiming to create an ecosystem where real users can watch and earn by watching videos and publishers pay for real views only as guaranteed by the proof of view technology. This creates more of a fair ground for both publishers as well as viewers - even if not decentralised.
I am not sure if I would embark on the journey of creating a new video sharing platform. Instead, I would vouch for a solution where almost any platform would allow the use of verified decentralised plugins and let the publisher define the distribution of ad revenue and choose the plugins that provide optimal income at any given time (in crypto of course). Storing the content would be still largely centralised, but the plugins would allow more agile approach to the economy of publishing. I would like to Proof of View tech to be in play as well so that revenue would not vanish to bots. And every publishers should be able to earn without having millions of views.
Users then would be able to decide what “watch and earn” plugins they would use - let’s say I would go to Youtube and would like to see content that allows me to earn BNB for my viewing time. Smart publishers would allow multiple options, but some publishing exclusive content / new content around their project might allow higher payback but only i.e. in their new utility token.
I have by no means thought this through, but it would be great if major video sharing platforms would allow some flexibility and sense of decentralization in the future instead of letting the revenue vanish to fake views, or solely go in the pockets of the platform that allows the publishers to earn the absolute minimum amount, and viewers get nothing for the time they use viewing.