One of the reasons given for centralising content was the cost. Storage is cheap (supposedly) and I wonder given this is 3years old and we have filecoin, arweave is this still correct?
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My idea is; a centralized server can be use in collaboration with a blockchain solution. Video content is memory intensive so should be stored in a centralized server that is accessible over the internet. Other important data like users, subscribers, views and likes as well as advertisements data should be put in a ledger on the blockchain for immutability and transparency in revenue distribution.
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In the case of people having their accounts banned, use an sql database with a blockchain ledger to track the number of subscribers, content and likes of each youtube channel.
Implement token to reward viewers and creators alike for engaging and uploading with content. A system in which prohibited content is banned could be primarily run with M.L. model on all nodes in the network which then are incentivised for securing the network and voting on content.
Have Advertising agencies go into a smart contract agreement in which based on views their ad revenue will be split with viewers and content creators. The smart contract will pay out all participants of the network and the premium paid by advertiser will determine the reach and exposure of their Ad.
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The problem youtube content creators face at the moment is Youtube is a centralised system giving the company free rein on how to run the business and control creators content.
The solution could be to set up Hyperledger chain system where multiple entities share the servers where the content could be stored. Voting on video content would not be decided by one entity but by many linked together on the hyperledger system.
The same Hyperledger could be used to set up the the content browsing platform.
A public blockchain would be set up for the creators allowing them to store their private keys on the block and use the blockchain to upload their metadata.
When a creator uploads a video, that video propagates to the Hyperledger chain and is saved on the different entities servers and the data is saved as metadata on the public blockchain.
The different applications would interact with the blockchain to allow the process of payments, advertising and content to be processed.
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I would put view counts, statistic of viewers (age, gender, locationā¦etc) on the blockchain so that creators can retrieve and trust these information. They can create better content for viewers base on the statistics, and verify how much they are being paid based on view counts. Advertisers can use these information to make decisions.
I would not put the actual video on the blockchain because these are large files that needs to be streamed on demand. Speed is key. Also, Youtube needs to screen and eliminate inappropriate content.
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Youtube content creators are at their knees to Youtube, whom through the centralised nature of the application, have free rein on how to run the business and control over the creators content, and who sees it.
By changing components of the current system to a blockchain system, some of these issues can be fixed, creating more transparency between viewers, content creators and youtube itself. I say that the youtube algorithm should be on the blockchain and public to show to hold youtube accountable for how it selects videos to promote, and prove that for example, predjudice is not hardcoded that ultimately disadvantages certain content creators. In saying this, it would not be logical to move the actual content to decentralization, so that would remain in a centralised location in storage. I would also put the demographics and video statistics on the blockchain which youtube gets, so creators can access this data and trust the info. In saying this, creators can create better tailored content and advertisers can use this info to make better informed decisions.
What could also be on the blockchain and act like a āconsensusā protocol is elimination of inappropriate content. Like mining in BTC, there can be miners that are given incentives to ensure that content is appropriate.
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Centralize video posting storage or maybe using third party storage. Paying content to creators who also can give governance to creators. They also can decide what content can uploaded to the blockchain or even use Blockchain storage projects.
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1_ Centralized database as back end where the videos are uploaded and stored.
2_ Centralized UI on Website for easy and fast browsing/ viewing
3_ decentralized running smart contracts that monitors and stores clicks, views, subscribsions and the like. This will be use as a standard for monitization.
4_ Decetralized encripted user data on blockchain
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I have learned a lot on youtube watching informational videos on crypto. The youTube App was how I found Ivan on Tech Academy. I have no understanding of the monetization of the application.
I thank Filip and everyone who has contributed in this forum. The information on this forum is priceless. Iāam learning sooo much.
Video content is bigā¦
Centralized video apps can basically, do anything to your data at anytimeā¦
Personal creator information could be on the blockchain and payment structure for advertisers and video creatorsā¦
Iāam glad to be part of this awesome community.
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Itās not necessary to decentralize everything, just as itās not necessary to have everything on the blockchain. It has to make business sense. Clearly, the components that donāt work on the centralized system are the monetary rewards and payments to the creators of content, and the ownership of their work. Those need to stay on the blockchain. Artists and creators have been exploited for too long.
Can we trust a centralized storage company, such as AWS, or even a full-service content platform like YouTube, to hold the content but not ātake too muchā? Not likely, especially if we take away major parts of their revenue stream in this new hybrid model, such as the advertising revenue. But do they have a choice? There are many storage and platform alternatives developing very nicely that favour the creator.
Itās a free market without borders, for the most part, and when we have alternatives that work better for everyone (Storj, Sia, Filecoin, IPFS, and even platforms like Steem, AIOZ and Theta, etc.), ready to take over, the old centralized guard will have to adapt.
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YouTube is too commercial, controlled and less trustworthy. If data could be decentralized on BC and videos and commercial contents remain centralized it would at least be more understandable where itās all come from.
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In a centralized video sharing platform like YouTube I would focus on identity management and payments.
I would also implement a hybrid blockchain. Currently YouTube is facing a system wide pandemic of bots impersonating accounts. It leads to content creators being mistaken for a spam account to then receive a short notice on an automated email that their account will be deleted due to violating policies. The more subscribers a YouTuber has only worsens the problem. Identity management tackles this problem by having subscribers verify an account without having to trust anyone even the content creator themselves that they own the official account. The content creator would have a digital certificate identifying them in the network and not being mistaken for a spam account thatās breaking YouTubeās policies. Someoneās entire career could be prevented from deletion.
Payments can be achieved more efficient with a token that is payed to people contributing to the network across geographic. The Blockchain can link through YouTube API and payout a content creators for x amount of likes, views, post, ect. This data is held in a transaction and will be stored on the ledger within a channel between business and Youtubers for transparency, immutability, and confidentiality of data.
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I view this Youtube business model as the video content date being centralized on a server for quality and ease of access. Users are set up with blockchain seed keys that have ownership over created content with complete permissions to edit, delete and delegate who has access. Ads will be controlled by Owner (60%) and Business (40%) and vote on approved ads. Cypto wallets would be a feature to tokenize incentive for content ads, views and likes.
- Video-
- Centralized Server (Content Data)
- Seeded access to content
- Content creator seeded ownership and permissions
- Public keys for view access only
- Ad Space
- Business option
- Creator option
- User-
- Creator
- Would hold sole ownership of content through seed
- Publishing publicly or privately
- Permissions for Edit, Delete and Access
- Crypto Wallet for subscriber and content generated Income
- Viewer
- Viewer access
- Crypto wallet to pay for content
- Like dislike options
- Comments
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Blockchain enables direct participation in the network for consumers, content creators, and infrastructure providers. Rather than relying on a centrally controlled service provided by a dominant player in the market, anyone can become a broadcaster, run a streaming server, provide a transcoder, store data or just share network bandwidth.
Cryptocurrencies can be used to directly incentivize infrastructure providers or content creators, while consumers only pay for what they are interested in.
Such a network can be trustless and secure by design, utilizing encryption schemes that have been proven for many years. While centralized services can be censored, controlled, or even shut down by enterprises or governments, decentralized and encrypted peer to peer networks are highly censorship-resistant.
Blockchain technology not only allows users to stay in control of their own data .
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but also enables them to share that data for machine learning in a trust-less way
- you could do the payments of a yt video decentralized and make it pay per stream/view in real-time by leveraging a smart contracts blockchain.
- the content magement should stay centralized because people still need to decide what is good or what is wrong(this also isnāt going so great atm but imo this is still a human job)
- it would be really cool if yt had a dao and in which the users can vote on the future on youtube and steere it their way.
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Two aspects of YouTube that could benefit from having blockchain embedded into their database are identity management and payments. YouTube has a lot of bots/scammers/fake accounts which floods the comments with nonsense and degrades the platform. Payments can easily be made through a blockchain system which as we know will facilitate the accounting and later taxation aspect of the financial side of content creation. The videos are large in file size and would probably be best not to store them on a blockchain but that would also mean that censorship would remain an issue.
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I think most of the system could be done using blockchain technology. Threefold is making a decentralised cloud system, where people are paid coins in exhange for hosting data.
This would allow creators to host videos and get paid for advertisement & donations by viewers. Much like transaction costs & miners part of this would go to the person hosting the videoās. Creaters can later choose to remove videoās if they donāt garner enough profit.
More importantly there should be no curation of videos posted videos. The meta data should go on the blockchain and from there viewers should be able to pick them up. No way for someone to get shadowbanned or kicked out for stupid reasons. Youād be able to see what you want without anyone deciding what you can or canāt see.
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Thank you for making us think! This exercise is not coming easy to me. I will try not to duplicate and mention the great ideas people have already written in this forum. The issues or room for improvement in current youtube where blockchain could help be the following:
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Authorization and fake accounts.
Possibly usage of blockchain can help with identifying the original user, somehow verifying public accounts or offical channels e.g. of sports entities or musicians, artists, businessmen etc. I am sure there is a way to use blockchain to get rid of imposters and scammers. -
Content uploading and suggestions
Honestly I have no idea how to improve this, since I am not a content creator myself and have no idea how exactly youtube messes with the alorythm. As a user I do not feel that I am missing out on content as my suggestions are related to subscriptions and watch history and I actively seek out content I want to watch.
As for the content creators and advertisers - I suppose the issue here is censorship, which could be solved by simply having all the upside solutions of current youtube but not applying the censorship filters. If the cause of current censorship is the ownership of Youtube and its parent company - blockchain and decentralized ownership, sort of like a shared communioty ownership of the new āyoutubeā could be the answer. Possibly with some consensus based voting and rules if necessary but not regarding content details. -
Ads
I like suggestions provided by other users here - by watching comercials more you can earn credit to spend somehow on the platform, however I think there should be limits on this as well (I imagine someone would find a way to abuse this opportunity). Another thing how to improve the ad situation which is not related to blockchain would be to make them visually and aesthetically different or more related to the actual video content. E.g. if you are watching crypto or sports content, do not show me ads about baby toys or sausages that are three times louder than the content itself.
I think there has to be a minimum amount of ads that everyone should watch, to get some minimum resources for the advertisers and content creators. Also the content creators could choose the partnerships and things they want to advertise themselves. I guess blockchain can be applied here in the form or smart contracts e.g. if a video is watched this many times, or repeated or shared the ad is played this many times and the revenues are shared between the advertiser/ platform and content creator in a certain pre-agreed proportion.
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For monetization - utilize tokens on ratings by users. (SRNFT Shared Royalty Non Fungible Tokens)
Decentralized
Utilize the blockchain to record all uploads with timestamp. Censorship resistant
I would abstain from integrating the video player on the blockchain and just maintain a centralized DB/DAO controlled instead so that the video does not have to be removed to save space.
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