Blockchain is trustless and has a public ledger where everybody can see and track the information. Blockchain is distributed and all the nodes (participants) has a copy of the information. There is no central entity and no censorship of information.
Normal database is controlled by the central entity which has a rights to keep the information secret from the public or manipulate it. Information is based on trust - which could be easily breached. Also regular databases are easier to hack.
Digital provenance provide transparency and trustless relations between different business parties. It provides a possibility to verify information and the origin of the products. Also by using digital provenance business can be more more sustainable and socially responsible because they can provide legitimate information about their products and their ingredients origins