Blockchain enables digital provenance through a trust-less public ledger that can not be controlled by one person or company, or be manipulated or subtracted from (immutable).
Most databases are centralized to a single node, making it accessible to only certain people, including malicious ones. This lacks transparency as well as a larger spread network of nodes that can access the ledger and validity of transactions.
Digital provenance is a great benefit to many buisnesses as it encourages verifiable trust by allowing others independent access to a full ledger that is traceable in seconds.