1. What is the motivation behind Walmart investing in a blockchain solution?
Traceability of the supply chain. If the supply chain becomes more transparent, fraud cases can be avoided (e.g. declaring food as organic at some step in the supply chain even though it isn’t) and issues with contaminated food can quickly be solved.
2. How will this new solution benefit us as customers?
Transparency about origination of food & beverages. More trust in authenticity of origin of food and beverages.
3. How will this new solution benefit Walmart as a corporation?
Gain trust from the public (should lead to more sales and profits) and lower costs by avoiding law cases due to fraudulent or bad food on the shelf. It also avoids bad reputation which itself leads to lower sales and profits.
4. What was the missing piece in their solution before they found blockchain?
The shared database where every party involved in the supply chain can see the flow of the goods from one party to the other until it reaches the store and eventually the end consumer.