Transparency:
Blockchain is a type of distributed ledger. This means that all the participants SHARE THE SAME LEDGER. The only way to update this shared same ledger is via consensus of ALL the participants (the nodes). To change or fake a transaction would require collusion amongst all the nodes. This requirement makes blockchain more transparent.
Security:
Before a transaction is recorded, it must be agreed upon (consensus). When approved, the transaction is encrypted and linked to the preceding. Additionally, the blockchain is decentralized, meaning that it relies on a network of computers, a hacker would need to attack all the servers on the network simultaneously.
Improved traceability:
On the blockchain, assets can be traced from creation to conclusion, and every adjustment made to it can be recorded. This is good for authenticity—I recently heard of Italy being interested in a blockchain of this sort to keep track of the made in Italy brand.
Increased efficiency and speed:
With blockchain, transactions occur faster, and are more efficient, without a loss of fidelity. These benefits are brought about by foregoing delays in approvals, error corrections, and the need for oversight. The whole transaction can be public and easy to follow and accept.
Reduced cost:
Blockchain removes middle men, decreases the need for third parties, and increases efficiency, greatly reducing costs, increasing profitability.