Transparency: Using a distributed ledger allows any transaction to be viewable by others. All participants in the network have access to the same documentation as each other and cannot modify it unless agreed upon by consensus.
Security: The blockchain has no single point of vulnerability where it can be corrupted or compromised. It is run by a network of nodes where every transaction is approved, encrypted, and linked to the previous transaction.
Improved Traceability: Historical transaction data recorded on the blockchain can be used to verify authenticity of goods, prevent fraud, and trace the asset all the way back to its origin.
Increased Efficiency and Speed: Blockchain removes intermediaries and any potential for human error. Trades can be made almost instantaneously depending on the approval process of the network, and is not prone to any modifications by third parties.
Reduced Cost: When completing a transaction, there is no middle men or entities that will take a percentage for themselves. Everyone will have access to the same information and there will be no need to trust the stranger on the other side of the transaction.