1.) Digital provenance can only be enabled through a trustless, public ledger where all time-stamped transactions are recorded and never erased in a database that cannot be overwritten. In short, a provenance-based system allows the necessary transparency so that all nodes (members) of a network will always be able to “follow the money” (or products, services, metadata, NFTs, votes, etc).
2.) Normal Database doesn’t provide the same provenance because they are:
Centralized
Read, Write, Delete: unlike the Rune analogy, transactions can be modified by anyone who has access.
Are private, not public: the transactions of databases are privately controlled by a limited number of users with access. The security and integrity of the data is as weak or strong as the managers.
Subject to many security vulnerabilities including social engineering, hacking, human error, etc.
3.) Digital Provenance is a great benefit to businesses because through its design and process it builds and creates intrinsic trust in the system through:
trustless/permissionless contracts
transparent reporting of all transactions, verified and observable in “real time”
data is secured through encryption
the ledger is public and can be audited by any node (member) in the network
A combination of all these elements allow businesses to observe the chain of custody of all transactions with a public ledger. More transparency builds more trust in the network.