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Every transaction is public and instantly verifiable therefore also the provenance can be instantly audited.
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A normal database is not public and is not trustless, therefore it can be easily modified and is not accessible to the public but only to private auditors.
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Provenance is a great benefit for many business because they can be 100% sure about the provenance of their products and therefore guarantee an higher standard of product and services to the public, also the public can verify by themselves if the product or service they are purchasing is complaint with their specific requirements.
By the way I saw that the Origintrail project that was mentioned in the course has a boarding period which will start soon, probably a good project to invest in? https://staking.origintrail.io/