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The blockchain enables digital provenance by virtue of the fact that it is trustless and can not be tampered with by anyone. This means that the origin of any transaction or transfer in a supply chain can be verified on blockchain technology.
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A normal database can be written, edited or removed by a central body (person, company or party). This means that we have to trust the information that is stored.
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Digital provenance has two key benefits;
It increases the efficiency of the way in which we are able to trace sources of data. Because data on a blockchain can not be changed, it removes the need for a centralised body or party to ‘verify’ the contents of the database.
Secondly, it provides greater trust to consumers about the origin of the data or products which they purchasing. If a consumer is able to verify the authenticity of a product then it will increase their confidence to purchase.