1.By being a immutable decentralized database.Blockchain can be a trustless ledger , where all information that is stored can not be changed or removed, in this way we can trust blockchain because its transparent way of tracking actions that happen on the blockchain.
2.because a normal database is centralized,and the records can be removed or edited easily , therefore is not reliable. Blockchain on the other hand is more reliable because its a decentralized database, and the records can not be removed or edited , also it works as a ledger which provides real time audit
3.because it allows businesses to track where something has been, in that way they give their customers more information with transparency