1- Web 1.0 is the initial version of the internet where the very basics of communication over the net were the only capabilities. Like text mail through simple peer to peer transaction, image capabilities and use of links for directing someone from one part of the internet to another by the click of a button.
2- A smart contract is the use of a more complex and automated programming put onto the blockchain which in turn creates an immutable and transparent use for something like money. In this case as Alex Mashinsky would sayâŚMoney Over Internet Protocol(MOIP). XD
3- Transparency is achieved through the base foundation of what makes blockchain so great. Its opensource! Also with that being said when something is put onto the blockchain it cannot be changed unless through consensus. So ultimately through immutability is how we achieve true transparency of Ethereums blockchain implemented code.
DUUUKA!!