1 To describe the benefits of setting a token standard like ERC20… It is like the difference between electrical plugs and hoover bags. In UK every manufacturer of hoover (the sucking appliance, not the company!) has its own type of hoover bag, so if you if you decide to buy a hoover that is not a Dyson, you have to buy the bags that go with it. If you switch brand of hoover the bags won’t fit the new hoover, so you have to go out and buy new hoover bags.
Alternatively, any electrical equipment you buy comes with a standard 3 pin plug which will be guaranteed to fit your plug socket at home. The assurance comes because of standards (protocols) maintained in law (community) to set the minimum standards required (ERC20 standard).
2 Here are some functions in the ERC20 Token Standard Interface…
totalSupply() - maximum number of tokens in existence
balanceOf(address account) - balance of ERC20 tokens
transfer() - transfer ERC20 tokens to another address